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The Restaurant Start-up Guide: A 12 Month Plan for Successfully Starting a Restaurant
Dearborn Trade Publishing (
01 December, 2000 )
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Good resource that is honest about the industry.  |
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Im now reading this book for the second time. The step by step guide is in a prudent timeline and very comprehensive. The authors add in enough anecdotes and survey results from succesful restauranteurs to keep the text interesting. The authors pay alot of attention to making sure readers really want to get into this business.
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Grinding It Out: The Making of McDonalds |
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The story behind the early days of McDonalds. Not a new book, but still worth reading.
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Ray Kroc made more money than the McDonald brothers  |
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Its amazing how the same idea can go different places with different people. Ray Kroc turned McDonalds into a global franchise vs the original owners who had invented the marvelous idea but were happy with it being a small idea. This has happened with other ideas before, including Coca-Cola, where the original inventor basically sold the core idea to someone with a great imagination who would later expand the idea so that everyone everywhere could enjoy a good soft drink. Ray Kroc, thank you for standardizing good, low cost meals.
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